I noticed a few places starting to stamp their cups and thought this was really cool-the cup was such an extension of the experience of the cafe. I mean, you had the Greek cup, that iconic thing, but no one was putting their own brand on them. But no one was really doing anything that interesting with coffee cups. You can get a drip coffee for a dollar, it lasts you 15 minutes, and you walk around with it. When I moved to America, to-go coffee seemed like such a way of life here. I am a big coffee drinker and I love getting my coffee to go, the ritual of getting a cup and carrying it around. How did get started and how has it evolved since then? We caught up with Hargreaves to talk all things cups, design, and inspiration. Originally from New Zealand, Hargreaves spends his days (when he’s not traveling and shooting his favorite coffee cups, that is) in Brooklyn as a photographer, mostly in the food space. “I wanted to show places that aren’t on my regular travel itinerary, places like Asia, the Midwest, continental Europe, and South America, so it’s been really cool to have the community share those things and expand it,” says Hargreaves. What started as a way to document the cups Hargreaves found while traveling is today an online space that attracts coffee lovers and their cup-photo submissions from every corner of the world. “So often I think the cups are more engaging than the picture of the coffee that in it.” “I think cups are a really pretty thing, the little footnote in the food-porn world,” says Hargreaves. CoffeeCupsOfTheWorld is not only an exploration of coffee branding but graphic design and art. Hargreaves runs the popular Instagram feed which collects cool-looking cups from all the cafes you may never visit. What better way to spread the word than through customers who are taking your product out onto the streets? Over the past few years, cafes have stepped up their coffee-cup game, and there’s one man who has been committed to documenting it: Henry Hargreaves. For coffee shops, to-go cups have become an essential part of the branding toolkit.
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